What is a Vectorization?
Image vectorization is the process of converting raster (bitmap) images into high-quality vector images through multiple Illustrator tools such as Interactive Trace, Pen, Brush, Stain Brush, etc.
What is Raster or Bitmap Image?
Raster images are also known as bitmaps consisting of square pixels (dots) that when scaled up they significantly lose their quality; causing images to look either blurry or even sometimes unrecognizable and distorted. The most used raster file formats are JPG, BMP, TIFF, GIF, PNG, RAW, etc. Below you can see a sample of resized jpeg image.
What is the Vectorization used for?
Vector images are often used in various printing or digital platforms to obtain precise and high quality resolution for the visuals. The common areas of use are large and small format digital printing, sign printing, vinyl cuts, posters printing, billboards printing, t-shirt printing, laser cuts, embroideries, flash animation, etc.